A Few Highlights
More than fifty quotes from forty people involved in the industry … presenters, station managers, programme controllers, managing directors, chief executives, a vice president and a chief engineer, a brand marketing director and a content director … from across the BBC and commercial sectors.Dozens of recent ‘actual audio’ examples where things went right … or wrong!How to get in to the radio business, and what to do when you’re there (and how much you’ll earn!). Music and speech programming, show prep, what to say in links, running an OB, booking guests, basic interview technique, how to mix music and drive the desk. Plus … basic marketing and promotion of the station and yourself, music scheduling, panning a programme and writing briefs, cues and handovers, voice technique, running competitions, handling phone ins, working with co-hosts, basic law … and even how to tell the time, how to breathe and how to cough properly!Unique information on safety advice for local personalities (written with guidance from the Suzy Lamplugh Trust); how to manage your time; getting an agent and accountant; how to survive early shifts …An easy to read layout with bullet points, checklists and dozens of photos and drawingsA huge glossary of the most up-to-date radio termsMore about ERS
One of the most common pleas from radio presenters and producers is for help in how they can do their job more effectively.
It's a problem that took me ages to work out why so many people had so many questions. It's because there's not a single book available with all the information you need to know about how to do radio. But there is now.
I've pulled together nearly 20 years of experience and put it all in one place. That's 20 years in commercial and BBC radio, as a presenter, producer and manager, and as a trainer and author.
In short, Essential Radio Skills is by someone who has 'been there and done that'. Not by an academic with ways of working that are great in theory but not in practice.
But don't take my word for it. Read what some of the most successful people in UK radio say about it on the following pages.
There really is no other book like it on the market, I can assure you. And if you're in any doubt, drop me a line and tell me what book you're considering buying, and I'll let you know why you should invest in Essential Radio Skills instead.
That's not arrogance. That's me looking after your hard-earned cash. Because if you buy another book that doesn't tell you what you want it to, we've both lost out.
Essential Radio Skills in numbers
A good stunt may have some or all of the Six A’s of Attention ... read what they are.
Four listener turn-offs and how to avoid them
A typical breakfast show will have the Three Fs. I'll reveal all.
There's more than a dozen Street-level Music Scheduling Strategies
Fifteen Steps To Show Prep
Seven key ways producers can use the website
Six strong speaking strategies
Six secrets for speaking the written word
Twenty travel tricks
The forecast broadcast dirty dozen
Seventeen competition considerations
The ten steps to top topics
The index of eighteen callers to avoid
Peter Stewart's
ESSENTIAL
RADIO SKILLS
Contact Peter
