Archived articles 3

"Woah, Whoopi. Whoa! The star of, ahem, ‘Sister Act’, has ruffled a few radio feathers Stateside. Ms Goldberg is fronting a new radio show and said: “Radio is an area I’ve always wanted to play in”. Now, sure, radio is fun, right? But ..."

"Show prep comes from everywhere. You get material from what you’ve observed and what you’ve overheard. It’s what you’d actually talk about even if you weren’t on the radio. Your own show prep should be ..."

"Attention commercial radio staff: you know how you’re always being told to target the female listener? Do you know why that is – or how to do it effectively? Well ..."

"“Hey! I haven’t seen you around in a while! Where’ve you been? What’s that? In your air-conditioned studio? OK …” Remember, the front line in the ratings battle is out on the mean streets of Yourtown. You’ve got to ..."

"“If the figures go up we’re playing the right music. If they go down, it’s the wrong DJ.” You’ve heard that before, right? Music is ..."

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