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"When was the last time that you turned on for EastEnders and the continuity voice welcomed you to ‘channel one’? Or you went for a burger and were greeted with the phrase ‘welcome to Mickey D’s…’? Never? Because the BBC and McDonald’s know the value of ..."

"An old family friend died recently. (Hey, keep with me on this!) And at the gathering after the service, friends, neighbours and family all shared stories about ‘the good times’. It’s only natural to do that of course: ‘don’t speak ill of the dead’ and all that...."

"In the increasingly crowded radio market place, listeners need to be able to distinguish what you’re offering that’s different from the others. What is your station known for? What’s the first thing that ..."

"Dog mess. That, and ‘kids cycling on the pavement’. I’ve hosted several ‘meet the council’ sessions over the years ... y’know the kind of thing, where tax payers get to put their gripes and groans to their reps in the local chamber. And what do they want to talk about the most? Not the plans for the education budget or the road that’s going to tear through the local beauty spot … but ..."

"Picture a listener. Not the one that stands outside the ‘weirdo window’ into your studio from the shopping centre every day … but one of the more regular ones. What’s on their mind?..."

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